Instagram is a fast growing popular social media app. This is a gold mine for business owners! So if you are a business owner and you need the 411 on Instagram, this post is for you!
Instagram is constantly changing and I will do my best to keep up with those changes and update this post as much as possible! But in the mean time: here are my 6 Instagram rules.
1) Every image you upload needs to have a location. Every. Single. One. If you run a brick and mortar business or only offer your services in a certain location then make sure you are using that area. For instance: If you work in Raleigh NC then choose Raleigh NC the next time you post an image. The for the next one choose Cary, NC. Then for the next Wake Forest, NC or Durham, etc. I recommend keeping 4-5 locations in rotation so people searching that area see your images. If you are all over the place then make sure to use your physical location and a few others.
2) Create a good bio! Someone should be able to tell what you do within about 5 seconds of looking at your bio. If your business Instagram has your astrology sign that tells me nothing about what you do. Feel free to keep your personality there! I don't think it needs to be dull! But make sure that people understand what it is you can offer them.
3) Use as many hashtags as possible. Make sure they are actually applicable to what you are posting. Don't be that person that has an image of a shoe when people search the puppy hashtag. But use lots! If you click on a popular hashtag on Instagram it will also show you a few related popular ones. Use that to help you find more hashtags to incorporate! Last I checked Instagram allowed up to 30 hashtags per post.
4) Do not, please do not, post those hashtags in the photo caption. That space is for the caption. Putting your hashtags in the comments section instead will create a much cleaner look for your feed. I recommend using the 6 dot method. Meaning go to your notes, type a period and hit enter, repeat 6+ times, and then type your hashtags. The copy and paste all those dots and hashtags directly into your images content section. I am attaching an image of one from my notes for a photography client that I used for her family shots. Note: the text at the top that says "family photos" was not copied into the comments. It is there just so I can find that group of hashtags in my notes easily when I need them.