Stock photos save us time.
Time that we can spend writing more content or building our list and that’s why stock photos are amazing.
When we need an image it’s usually stock photos we turn to. Stock photography is made specifically for the purpose of providing us with images that we can use commercially for marketing.
I’m sure you have already trawled through some big name stock photos sites searching for images that you could use on your website, in a flyer or for a Facebook post.
Thousands of images, page after page stare back at you. Now how do you choose the ‘right’ image?
That is a question I often get asked by my clients who are frustrated after spending over an hour searching through images to only find a few that they find interesting or more importantly usable for their business.
Although technically any and every stock photo can be used – you want to try and keep your marketing ‘on brand’ (meaning in line with the look and feel of your brand).
So how do you do this?
Read on below to find my tips on how align stock photos with your brand.
First let’s make sure we all understand what a brand is;
A brand is the whole experience of your business; the logo, the mood, the colors, the design aesthetic, the way you communicate via email.
A brand encompasses the whole vibe of your business!
You probably already have a defined look and feel to your brand; perhaps have already chosen a few words that help categorize the way you want your brand to be perceived…. And if not choose some words now!
For example -maybe it’s feminine and flirty
Earthy and grounded
Or perhaps like mine it’s fun and wild! J
In any case the words you choose also define you who your audience is going to be. If I’m into feminine pink and pearls with flowers I am not going to buy jewelry for myself from a shop that sells minimalistic black and white jewelry am I?