Have you noticed lately that people like looking at pictures and video more than reading text? I mean, seriously, we all prefer a good image over hundreds of words explaining the same thing... which is why using images on social media is a great way to capture someone's attention.
Fun Fact: "Visual content is more than 40X more likely to get shared on social media than other types of content." (via HupSpot.com) See, I'm not the only one saying that it's all in the visuals when it comes to social media content. ;-)
But where to start? Today, I'm sharing five of my tips for diving into creating some awesome-sauce graphics for your social media accounts. And listen, I'm not a designer so if I can do this, you can do it too. Let's get into it!
1 | Start Using Canva
One of my all time favorite design tools is Canva.com. It's super easy to create graphics that your audience will adore without having to learn Photoshop. And for those of who you like to cut to the chase, here's a beginner course I put together on how to use Canva.
2 | Keep Your Colors Consistent
When you're using a tool like Canva, there are so many colors, fonts, and graphics to choose from. And while it may be tempting to try something new every time, focus on using the colors represented in your brand and logo. This way, when users see your posts on social media, they can relate them to what they see on your website as well.
3 | Use a Square Image
I know there are so many blog posts that talk about the optimal sizes for social media images. But to be honest, I suggest starting off with a square image. Why? Well, it works with most social media platforms which cuts down on that overwhelming feeling that comes with designing different images for each social media platform. Who needs that?
So if you're just starting out, I suggest making images that are 1080px by 1080px.
4 | Mix It Up
Now let's chat about what you can do to make these images on social media. What do you share? Here's a list of ideas to get you started:
- Tips of the Day
- Customer Reviews
- Highlight a Product or Service Feature
- Fun Fact
- Mini DIY Tutorial
- Sales or Discount Announcements
- Seasons Greetings
- Question of the Day